Project Context
Organization: Nike, Inc. (China 4 China Program)
Role: UX/UI Designer & Information Architect
Technologies: Duda (enterprise platform), Confluence (legacy), Information Architecture, Bilingual Content Strategy, Multi-Region Collaboration

Challenge

Nike’s China 4 China (C4C) program aimed to accelerate digital transformation by developing localized technology infrastructure for critical regulatory challenges and enhanced consumer experience in China. The program required an internal-facing website to serve as the central knowledge hub for:

• Multi-region collaboration — Coordinating between Nike Global headquarters (Beaverton, OR) and regional China teams
• Complex program structure — Multiple engineering hubs (Engineering Hub, Pro Hub, PMO Hub, Data & Privacy) with nested sub-pages
• Bilingual content delivery — Supporting both English-speaking global teams and Chinese-speaking regional teams
• Onboarding and training — New team members needed clear program overview, team structure, metrics, and milestones
• Platform standardization — Nike was sunsetting Confluence-based internal websites across teams in favor of an enterprise-approved platform that would enable cohesive branding, better user experience, and direct content management by team members — eliminating the need (and proprietary information risk) of outsourcing to external developers

As a priority Nike program facing tight timelines and resource constraints, the C4C team needed to migrate their Confluence-based internal website to Nike’s enterprise-approved web platform. This migration would enable program teams to manage their own content directly, ensure cohesive brand standards across internal sites, reduce costs from external developer contracts, and protect proprietary information by keeping site management in-house.

Client Testimonial

“As a priority Nike program, we faced challenges with time and resources but this was no match for Talena. She provided expert support and counsel at every turn. Because of Talena’s responsiveness and expertise, we delivered a final product that exceeded expectations. We’ve already gotten a few ‘how you’d do that?!’ inquiries. I love to tell them that Talena is our secret weapon!”

— Christine Pomorski, Strategic Communications Lead, Nike Inc.

Platform Migration: From Confluence to Enterprise Web Platform

Across Nike, internal teams managed their web presence through a patchwork of approaches — some stayed on Confluence, others hired external developers to build sites on Drupal, WordPress, or other platforms, and some simply leveraged whatever technical resource was available on their team. The result was a wide range of inconsistent website styles, varying levels of technical sophistication, and in some cases proprietary information being handled by outside contractors. Nike procured a single enterprise web platform to standardize internal sites across teams — ensuring cohesive branding, consistent user experience, and in-house content management.

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The Design Challenge: Beyond the platform migration itself, the C4C site presented a complex UX problem. The existing Confluence structure had grown organically — 20+ nested pages, inconsistent navigation patterns, and no unified visual identity. My challenge was to audit the existing content, restructure the information architecture, design an intuitive navigation system, and create a cohesive visual experience that reflected Nike brand standards — all while supporting bilingual content delivery and multi-region collaboration across time zones.

Strategic Planning: Wireframe Development & Navigation Redesign

Working from content strategy wireframes collaboratively developed by Nike Global and regional China teams, I designed a migration approach that would restructure the content while improving navigation and visual consistency:

• Restructure information architecture: Consolidate 20+ nested pages into an intuitive hub-based navigation system
• Establish visual identity: Design cohesive brand experience aligned with Nike guidelines and C4C program identity
• Support bilingual needs: Build mirrored English/Chinese page structures with consistent navigation hierarchy
• Preserve content integrity: Migrate all existing documentation, metrics, team information, and resources without loss
• Enable team autonomy: Design a site structure that program teams could manage and update directly

Information Architecture Development

Wireframes were collaboratively developed by Nike Global China headquarters and regional teams located in China. My role was translating these strategic wireframes into a functional website — restructuring the content hierarchy, designing the navigation system, and building the complete site while migrating existing Confluence content.

Design & Development

I designed and built the complete C4C website — translating the strategic wireframes into a fully branded, bilingual digital experience. This included visual design, content structuring, responsive layout development, Nike brand integration, and bilingual page architecture.

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Solution: Final Website

Designed and delivered a fully branded, bilingual internal website — consolidating 20+ Confluence pages into a streamlined, visually cohesive experience with intuitive navigation, Nike brand integration, and a structure that enabled team members to manage content directly.

Bilingual Implementation & Post-Launch Iteration

Following English site completion, I coordinated with Nike’s Chinese translation teams to create mirrored page structures maintaining identical navigation hierarchy. Each English page had a corresponding Chinese version (e.g., “Where We Are” / “我们在哪里”, “Our Leadership” / “我们的领导”, “C4C at Work and Play” / “工作和娱乐中的 C4C”), enabling team members to switch languages seamlessly while preserving their location within the site.

This bilingual architecture supported the program’s truly collaborative nature—bringing together Nike Global headquarters (Beaverton), Greater China regional teams, India teams, and remote participants across multiple time zones and language barriers.

Program Launch & Recognition

After launch, I implemented a Qualtrics survey directly on the website to capture structured user feedback — leveraging my role as the team’s Qualtrics lead. This feedback loop enabled the C4C team to iterate based on real user data: updating metrics dashboards, adding new team member profiles, publishing program milestones, and refining content based on what team members actually needed. This combination of UX design and embedded research methodology ensured the site continued to evolve based on evidence, not assumptions.

My Role

• UX Strategy & Information Architecture: Audited existing 20+ page Confluence site, identified content redundancies and navigation pain points, and designed a restructured hub-based architecture
• Visual Design: Created cohesive visual identity integrating Nike brand guidelines with program-specific C4C branding — full-bleed hero imagery, editorial content layouts, and consistent design system
• Content Migration & Restructuring: Led migration from Confluence, reorganizing organically-grown content into a streamlined, user-centered structure
• Website Design & Development: Designed and built the complete internal website — translating strategic wireframes into a fully branded, responsive digital experience
• Bilingual Content Architecture: Coordinated with Chinese translation teams to create mirrored English/Chinese page structures (e.g., “Where We Are” / “我们在哪里”) maintaining consistent navigation and visual hierarchy across languages
• Stakeholder Collaboration: Partnered with Nike Global (Beaverton) and China regional teams throughout the design process, navigating competing priorities and cross-cultural feedback
• Systems Thinking: Designed site structure that enabled team members to manage content directly — addressing the organizational need to reduce external developer costs and proprietary information exposure

Technical Implementation

• Platform: Confluence → Nike enterprise web platform (Duda)
• Content Structure: Hub-based navigation replacing nested sidebar menus with organized content sections
• Bilingual Support: English and Chinese mirrored page structures with proper character encoding
• Information Architecture: Five primary hubs (Program Overview, Engineering Hub, Pro Hub, PMO Hub, Data & Privacy) with 6+ sub-pages each
• Content Types: Text documentation, image galleries, team photos, program updates, metrics dashboards, onboarding materials
• Team Enablement: Site architecture designed for direct content management by program team members

Outcomes & Impact

• Cohesive brand experience — Replaced inconsistent Confluence pages with a unified, Nike-branded digital presence
• Team autonomy — Program teams gained ability to manage and update content directly without external developer involvement
• Cost reduction — Eliminated external developer contracts for internal website maintenance
• Proprietary information security — Brought site management fully in-house, reducing exposure to outside contractors
• Improved navigation — Hub-based architecture reduced time-to-information for new team members
• Successful content migration — 20+ Confluence pages restructured and migrated without content loss
• Streamlined onboarding — New team members accessed centralized program overview, team structure, and resources
• Global-regional coordination — Facilitated collaboration between Nike Global headquarters and China teams
• Bilingual accessibility — English and Chinese mirrored pages enabled participation across language barriers
• Program recognition — C4C received 2022 Nike APP ALPHA GO LIVE BLVD Systems Launch awards

What This Demonstrates

• Design Process & Critical Thinking: Audited organically-grown content, identified UX problems, and designed a structured solution balancing user needs with technical and business constraints
• Information Architecture: Translated multi-level wireframes into an intuitive, functional navigation system
• Visual/UI Design: Created branded visual identity with editorial layouts, full-bleed imagery, and cohesive design system
• Systems Thinking: Designed for organizational impact — reducing costs, protecting proprietary information, and enabling team autonomy
• Cross-Cultural Collaboration: Navigated multi-region stakeholder relationships across US and China offices with bilingual content delivery
• Product Collaboration: Partnered with distributed teams, balanced competing priorities, and delivered under tight timelines
• Research & UX Strategy: Content audit, navigation analysis, and user-centered restructuring of complex technical documentation

Tools & Technologies

Design & Development: Duda (enterprise web platform), Visual design, Responsive layout, Brand integration
UX Strategy: Content audit, Information architecture, Navigation design, Wireframe interpretation
Collaboration: Multi-region stakeholder coordination, Bilingual content architecture, Chinese translation workflow

Reflection

This project exemplifies how I approach complex design challenges — navigating ambiguity, balancing user needs with organizational constraints, and delivering a cohesive solution across multiple dimensions. The challenge wasn’t just migrating content from one platform to another. It was rethinking the entire user experience: how distributed teams across Beaverton and China would navigate complex technical content, how bilingual users would find what they needed, and how the site could reflect Nike’s brand standards while serving a highly specialized program.

The existing Confluence structure had grown organically without UX oversight — resulting in 20+ nested pages, inconsistent navigation patterns, and no unified visual identity. My approach started with a content audit to understand what existed, stakeholder conversations to understand what mattered, and wireframe analysis to understand the strategic intent. From there, I designed the information architecture, created the visual design system, built the site, and coordinated bilingual implementation — managing the full design lifecycle from research through delivery.

Working with stakeholders across Nike Global headquarters and regional teams in China required balancing competing priorities, cultural considerations, and technical constraints. Each mirrored page pair (e.g., “Where We Are” / “我们在哪里”) needed validation by both English-speaking global stakeholders and Chinese-speaking regional teams to ensure accuracy and cultural appropriateness.

The success of this project demonstrates my ability to think through problems systematically, design solutions that address both user and business needs, and collaborate across distributed teams to deliver results that exceeded stakeholder expectations — as reflected in the client testimonial. This approach to balancing user experience, organizational efficiency, and brand consistency is directly applicable to government and enterprise environments where legacy systems, distributed teams, and complex content structures are common challenges.