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Qualtrics Consulting: Survey Architecture & Data Analytics

Complex Qualtrics solutions for enterprise and federal clients—from 17-language global deployments to data transformation (ETL) and compliance-focused implementations.

I design and implement sophisticated Qualtrics platforms that solve complex business challenges across Fortune 500, defense, and federal healthcare organizations. My expertise spans multilingual survey architecture, advanced logic and automation, legal compliance, backend integrations, and data transformation—delivering systems that don’t just collect data, but automate workflows, empower users, and drive measurable impact.

Key achievements: 17-language survey for Nike Legal (EMEA Dawn Raids), global employee experience programs for 40,000+ Nike employees, customer experience platforms for 250,000+ Medicare providers, and employee engagement surveys for U.S. Transportation Command (USTRANSCOM).

The L.I.F.T.U.P.S.™ Approach

My proprietary framework ensures every Qualtrics implementation is accessible, scalable, and built for impact:

  • L – Legal compliance & data governance
  • I – IT governance & systems architecture
  • F – Frictionless UX & accessibility
  • T – Training & technical enablement
  • U – User research & insights
  • P – Platform strategy & scalability
  • S – Systems engineering & automation

What I Bring to Qualtrics Projects

Not Just Survey Design—System Architecture

I don’t just build surveys; I architect entire experience management systems:

  • Custom code integrations connecting multiple survey segments
  • Advanced logic and conditional workflows
  • API integrations (REST, Okta, ServiceNow, Power BI)
  • ETL (Extract, Transform, Load) data processes
  • Backend dashboards with Text iQ sentiment analysis
  • Automated workflows and reminder systems
  • Panel management and user provisioning

International & Multilingual Expertise

I’ve successfully deployed Qualtrics across:

  • 17 languages (Nike Legal EMEA Dawn Raids)
  • Global workforce spanning 37 countries (Nike)
  • Multiple U.S. states and jurisdictions (Medicare)
  • Federal defense operations (USTRANSCOM)

ColleagueTestimonials

“We worked collaboratively to manage web content, from routine reviews and updates to massive changes—Talena handled it all efficiently and accurately. We worked together on Foresee and Qualtrics feedback, often having to decipher customer comments to identify the right path forward for resolution. I was always impressed by her ability to manage complex requests with ease.“

— Angela Pottinger, Electronic Data Interchange (EDI) Information Analyst, Novitas Solutions

Legal Compliance & Data Governance

Experience with:

  • HIPAA-compliant data handling
  • FedRAMP environment protocols
  • Legal data exclusion and conditional retention
  • Regulatory compliance for dawn raid investigations
  • ISO 9001:2015 quality standards

Featured Case Studies

Dawn Raids Survey: Global Multilingual Architecture
17-language survey deployment with legal compliance and complex ETL processes
Nike, Inc. (Global Corporate)
View Case Study →

Employee Engagement Survey: Event Planning Insights
Geospatial analysis and behavioral segmentation for corporate engagement
Nike, Inc.
View Case Study →

Workplace Ergonomics Survey: Data-Driven Wellness Insights
Department-level analysis and equipment usage pattern identification
Nike, Inc.
View Case Study →

Real-World Impact

Nike, Inc. (2022-2023)

  • Reduced inactive user rate by 42%, achieving $63K in annual license cost avoidance
  • Increased survey response rates by 40% through advanced logic and reminder flows
  • Reduced support requests by 70% via training enablement and Slack chatbot
  • Automated account provisioning, reclaiming $63K in dormant licenses

Novitas Solutions / CMS (2014-2022)

  • Managed customer experience surveys for 250,000+ providers across 4 Medicare platforms
  • Enhanced response quality by 30% through real-time validation and logic flows
  • Integrated Qualtrics dashboards with Tableau for stakeholder reporting
  • Maintained WCAG/Section 508 compliance across all survey deployments

USTRANSCOM / Essnova (2023-2024)

  • Designed Section 508-compliant EX surveys for Department of Defense personnel
  • Created Power BI dashboards using REST API integration and JSON data pipelines
  • Optimized survey completion rates through corrected logic and automated reminders
  • Developed FedRAMP downtime tracking automation plan (90% manual effort reduction)

Certification

Qualtrics Platform Essentials
Verification Link

Ready to elevate your Qualtrics platform? Contact me